The average business person today spends much of his/her time commuting. Some 97 million Americans commute an hour or more to and from work alone in their cars each day…and that figure doesn’t include the people who commute by car pool, bus or train. That equates to nearly 2 months of your life each year spent in transit or sitting in traffic. Why not put this downtime to use in your favor.
Just imagine being able to use this time to improve your business or advance your career. This is where spoken audio recordings can play an important part in your professional life. With the use of today's technology the busy professional can actually benefit by using this time to listen to business books, business seminars, sales and marketing lectures and podcasts from successful business people.
Business audio books are an ideal mentoring tool and can motivate and inspire today's business professional. A great example of this is the audiobook version of Michael E. Gerber’s business classic “The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It” read by the author himself. This is of course just one example of the many audio resources available today and here are 5 others that should be in your audio library:
1. “How To Win Friends And Influence People” – by Dale Carnegie
One of the most important aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know “how to win friends and influence people”. That’s why this incredible book by Dale Carnegie is a “must have” for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting.
2. “E-Myth Mastery” – By Michael E. Gerber
Michael E. Gerber is the world’s leading small business guru and bestselling author of the phenomenally successful “The E-Myth Revisited”. In this audiobook version of his follow up book, “E-Myth Mastery”, Michael Gerber presents the next big step in entrepreneurial management and leadership. This audiobook presents a practical, real-world program that can be implemented in real-time in your business. The E-Myth credo — Don’t work IN your business, work ON it — is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion and Lead Generation. E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation — a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy.
3. “Zig Ziglar’s Secrets Of Closing The Sale” – By Zig Ziglar
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Zig Ziglar is America’s master of the art of selling and in this audiobook, he explains proven, practical sales techniques all of us can use every day. He also provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America’s selling sensation can work for you.
4. “Winning” – by Jack Welch
Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition.
5. “10 Steps to Prepare & Deliver a Powerful Presentation” – by David Julian Price
Ideal for:
* Presentations to colleagues at work;
* Technical presentations;
* Presentations to meetings at clubs, associations or local government;
* Sales presentations;
* Speeches at weddings, birthdays or special events.
Please visit the following link for more information on these and many other downloadable business audio books that can give you the competitive edge.
